What’s that Outdoor Blogger Codex all about?
We love genuine content, that’s why we love bloggers. Blogging to us means the sharing of individual experience and opinions, to help others and to enjoy the fun of writing and taking pictures.
Outdoor to us is not only hiking, climbing, camping and skiing, but also traveling, ho(s)tel backpacking, glamping, urban outdoor and other outdoor activities from SUP to cross-country skiing. Their common denominator? These activities take place in the open, they broaden the mind and are just fun!
A Codex is a collection of standards and regulations to a certain area field, in this case a small but fine compilation of rules for Outdoor Bloggers.
Blogger + Outdoor + Codex = Outdoor Blogger Codex. A Codex which clarifies to outdoor bloggers, outdoor companies, tourist departments and other partners, which rules of the game we follow.
Genuine testing and experiencing
More and more companies realize that bloggers have a great influence and that people consult blog posts before deciding on a vacation or on certain new equipment. Companies supporting bloggers are great, but we maintain it necessary for a reader to know whether a product has been provided gratuitous, a service has been paid for by a company or when a blogger bought the subject to his or her article on his or her own. Therefore, we commit to more transparency. Readers should trust a blogger without reservations. Blog posts which have been sponsored will be labeled as “advertorial”. When a blogger received support in form of equipment or a gratuitous journey it will be made clear within the text and at its end, e.g. with a disclaimer like that:
The [item XXX] has been provided directly by the manufacturer, which did not influence the impartiality of the test. Each test within [name of the blog] is performed meticulously and shows positive as well as negative aspects of the tested product.
One thing is for sure: Who receives support – be it in form of a gratuitous pair of shoes or a journey – looses part of his or her independence, for one is flattered or feels obligated towards the donor and does not want to appear ungrateful, when one needs to publish something negative. But of course, it’s especially these critical details that are important to companies and readers. A tester only raving about a test subject appears incredible. Negative aspects shall not be ignored – they may not even be a problem in the opinion of the reader and may help companies to develop a better product.
Nofollow links? Affiliate links? Social Media Sharing? 你會說中國人嗎？*³ That strikes you as rather peculiar? We like to explain in more detail:
Bloggers are only allowed to use nofollow links. These links order search engines to not take into account the mentioning of a certain website for calculating the popularity of the belonging link. Whoever employs a follow link within a sponsored article risks a punishment by google to his or her blog as well as to the linked website.
Affiliate links enable bloggers to earn a little provision when readers buy from a webshop, e.g. Bergfreunde, Bergzeit, Globetrotter, Amazon, to which the blogger set a link. There are no extra costs to the purchaser or the blogger.
Social media, e.g. instagram, twitter, facebook, google+, pinterest, flickr and other networks through which people interact, are used to promote new blog posts and to communicate with readers, companies and blogger colleagues. They should never replace a blog!
In short: We follow legislation.